Because I work in different environments, my workflow has to reflect that flexibility.
The very first step in the workflow is to decide which aspect of my Business is involved:
Is it Paid Work?
Is it speculative work?
Speculative work is always on an ad-hoc basis. And idea will come to me, I will decide to pursue it, and work accordingly. It may be purely for projects, a speculative agency application, or a piece of work destined for publication later, etc., but these will be less formatted than if a customer actually contacts me.
The checklist with Speculative would look something like:
With a Paid / Commissioned work, the regime is stricter...
Well. Here goes. Nothing ventured, nothing gained.