Commercial aspects of the project
Finance is an important element of this project. Ultimately, I have to think of a profit for the project, so it has had to include “Accounting” for the project to be taken into account.
From this, the following figures came up (All prices are inclusive of VAT).
Postcard Printing (2200 Postcards = 100 booklets)
Bulldog Clips (300)
Domain registration (.co.uk – 2 years)
Advertising on Facebook* (Variable)
Cost on Kindle / Amazon**
Therefore, the perceived outlay is £254.08 for the project. This is to produce (and hopefully sell) 100 booklets.
*The advertising cost is per month (£1.00 per day) but is subject to analysis on a weekly basis. Therefore, the maximum amount could be £356 if that level of advertising is maintained over a year.
** Kindle / Amazon take a large percentage of the eBook price, but this means there is no financial risk. If you sell none, there is no technical “loss” involved.
THEREFORE: To create a reasonable return on investment (ROI), a cover price for the printed version would be set at £7.99, which would show a profit of between £544.20 and £210.20, depending on advertising costs.
Well. Here goes. Nothing ventured, nothing gained.