Doug Stevens
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Commercial aspects of the project
Finance is an important element of this project. Ultimately, I have to think of a profit for the project, so it has had to include “Accounting” for the project to be taken into account. Outgoings are:
From this, the following figures came up (All prices are inclusive of VAT). Postcard Printing (2200 Postcards = 100 booklets) £185.64 Bulldog Clips (300) £37.44 Domain registration (.co.uk – 2 years) £14.00 Advertising on Facebook* (Variable) £31.00 Cost on Kindle / Amazon** £00.00 Total Expenditure: £254.08 Therefore, the perceived outlay is £254.08 for the project. This is to produce (and hopefully sell) 100 booklets. *The advertising cost is per month (£1.00 per day) but is subject to analysis on a weekly basis. Therefore, the maximum amount could be £356 if that level of advertising is maintained over a year. ** Kindle / Amazon take a large percentage of the eBook price, but this means there is no financial risk. If you sell none, there is no technical “loss” involved. THEREFORE: To create a reasonable return on investment (ROI), a cover price for the printed version would be set at £7.99, which would show a profit of between £544.20 and £210.20, depending on advertising costs.
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