December 18th, 2018

​Commercial aspects of the project 
Finance is an important element of this project. Ultimately, I have to think of a profit for the project, so it has had to include “Accounting” for the project to be taken into account.
 
Outgoings are:

• Cost of producing the postcards.
  • Print costs.
  • Bulldog clip costs.
• Cost of the website.
  • Domain registration.
• Cost of the eBook.
  • Percentage to Amazon.
• Social Media
  • Advertising on Facebook.

 
From this, the following figures came up (All prices are inclusive of VAT).
 
Postcard Printing (2200 Postcards = 100 booklets)
£185.64

Bulldog Clips (300)
£37.44

Domain registration (.co.uk – 2 years)
£14.00

Advertising on Facebook* (Variable)
£31.00

Cost on Kindle / Amazon**
£00.00

Total Expenditure:
£254.08

Therefore, the perceived outlay is £254.08 for the project. This is to produce (and hopefully sell) 100 booklets.
*The advertising cost is per month (£1.00 per day) but is subject to analysis on a weekly basis. Therefore, the maximum amount could be £356 if that level of advertising is maintained over a year.
** Kindle / Amazon take a large percentage of the eBook price, but this means there is no financial risk. If you sell none, there is no technical “loss” involved.
 
THEREFORE: To create a reasonable return on investment (ROI), a cover price for the printed version would be set at £7.99, which would show a profit of between £544.20 and £210.20, depending on advertising costs.