I can't seem to find the reference section here dedicated to the Street Photographers / Landscape that have influenced me in the Photography ifor Publication project, so I'm duplicating it here.
Wim Wenders, Places, strange and quiet.
Mark Havens, Out Of Season
Martin Parr, Boring Postcards
Maciej Dakowicz – Cardiff after dark
Bruce Gilden - NYC
Andrew Z Glickman - NYC
Richard Kalvar – NYC
Dorothea Lange – US / Farm Security Administration
Vivian Maier - NYC
Commercial aspects of the project
Finance is an important element of this project. Ultimately, I have to think of a profit for the project, so it has had to include “Accounting” for the project to be taken into account.
From this, the following figures came up (All prices are inclusive of VAT).
Postcard Printing (2200 Postcards = 100 booklets)
Bulldog Clips (300)
Domain registration (.co.uk – 2 years)
Advertising on Facebook* (Variable)
Cost on Kindle / Amazon**
Therefore, the perceived outlay is £254.08 for the project. This is to produce (and hopefully sell) 100 booklets.
*The advertising cost is per month (£1.00 per day) but is subject to analysis on a weekly basis. Therefore, the maximum amount could be £356 if that level of advertising is maintained over a year.
** Kindle / Amazon take a large percentage of the eBook price, but this means there is no financial risk. If you sell none, there is no technical “loss” involved.
THEREFORE: To create a reasonable return on investment (ROI), a cover price for the printed version would be set at £7.99, which would show a profit of between £544.20 and £210.20, depending on advertising costs.
This book is exactly what it claims to be. A collection of "Boring" Postcards collected by Martin Parr.
Like his other book mentioned in here, "Bliss" it is a collection of cards rather than images shot by himself.
They offer a glance at a world long gone. Of Service stations, of car parks and shopping centres and power stations (Among other things).
I came across this article on WikiHow.
It explains how to actually sell a collection of postcards, and tends to limit itself to ETSY, etc., but the principles are sound on other platforms.
As we discussed earlier, the postcard has been around for centuries. They are both secondary historical documents, and a way of circulating "art" - be that photography, or drawn / painted art.
I am an ardent collector of the postcard as an art form in itself, and I've added some of the types of postcard I collect.
From the stereotypical "Seaside" postcard, we can also see traditional "visitor" site postcards, as well as many artistic and neo-sexual and fetish elements.
While, the hayday of the postcard is well past, many museums and visitor attractions remain selling these style of "social documentary" publications.
"Bliss" by Martin Parr, is a book of "Postcards" about (in general terms) the "Bliss" of family / love / couples.
His introduction is so in touch with my own personal project, that I'm going to paraphrase the shitznitz out of it later - when I OCR it...
The images are cheesy, stereotypical, and on a contextual level, almost like cheap East European Porn in many of their "Setups" - One can almost imagine the story.... "Olga was practicing her flugelhorn when a dashing young chap knocked on her door......"
The images themselves are not by Martin Parr, rather he is a collector of this form of Art. His appreciation is similar to mine, and his sense of humour akin to mine too.
I've ordered "Boring Postcards" by him, to further explore...
The major printed part of my project, "Photography for publication" will be a small postcard book of approximately 20 images.
Going back to the early days of postcards, they were a form of social commentary. Barn fires, festivals, etc., were all covered by dedicated photographers, who created small runs of social events.
My intention is to do a similar thing, in an almost "anti-tourist" way, to highlight the barren nature of Weston Super Mare after the season closes.
Almost a quarter of the images associated with this project will be presented as "Postcards" ranging from the colourful, touristy images, to those of barren or derelict parts of Weston.
Linked into this, will be the ability to purchase any image from the associated website: (westonoutofseason.co.uk) as a postcard from mypostcard.com. This will not be limited to the firs tpage (The beaches part, but rather, any image the user sees fit, and they can then add their own personalised text.
Since the first picture postcards appeared in 1869, these small cards have managed over time to become a testimony of the past, a top-notch historical document which covers a time spectrum of close to a century of our history, and a cultural object which symbolizes the development of an era that covers the major recent events and many aspects of daily life. The First World War, in its magnitude and its consequences, has been one of those historical chapters of our recent history and the graphic arts became a mechanism for the expression of the events that happened during it. It was during the war that the popularity of photographs, posters, prints and, of course, postcards became more widespread. Through the analysis of more than 10000 postcards, consulted mostly through the webpages of the most important international documentation centers, we seek to take a close look at this historical development and to focus on the role they played in the conflict as they became one of the main media used in the dissemination and propaganda of the battle.
Also, a potted history of the postcard, from the late 1800's to the present is given here.
Briefly, the periods can be broken down into:
Private Mailing Card Era, 1898 - 1901
The Golden Age, 1901 - 1907
Divided Back Era, 1907 - 1915
Early Modern Era (White Border), 1916 - 1930
Linen Card Era, 1930 - 1945
Modern Chrome Era, 1939 - Present
The evolution of the postcard continues today, perhaps at a much slower rate (Due to things like Instagram, mobile phones, etc.,) but there is still a significant business within the printing business for such item.
Historically, postcards were important social documents. When people could not visit places easily, and where the average person could not take a photograph, due to prohibitively high equipment costs, it was natural to use the postcard - not just of a way to send "tourist" images, but those of a social documentary nature. Many millions were sent during the first world war, for instance.
Today, there are multiple avenues where the Postcard exists. As discussed, there is a large element of "Tourist" cards, but there are also social documentary styles, and "Art" style - almost mini portfolios of various artists.
Postcards are an inherent part of social documentary. Since earliest times, they have been used as secondary historical documents. From the very first days of photography, with large plate cameras and extremely lengthy exposures, to phone cams and instagram style postcard templates - even to such sites as
www.mypostcard.com where you can send a physical postcard (Stamped and posted) direct from your phone.
In previous decades / centuries, postcards were often used to document local and social events (The example used in the text below is a barn collapse) as well as the more "touristy" versions we are aware of today. This is the concept I am using. I'm starting with the generic "Sunny Weston" style of image, parodying the "end of season" sale, and then moving towards a more informal "social documentary" style.
It is "Idea No 45" in the "100 ideas that changed photography" by Mary Warner Marien, Laurence King Publishing.
As it says... "These countless images constitute an informal and largely disaggregated archive of local history and everyday life."
Well. Here goes. Nothing ventured, nothing gained.